Scene It?(R) Soars to No. 1 Again!

For the second year in a row, Scene It? The DVD Game(TM) has surpassed all other board games in popularity, becoming the top- selling board game brand in the world! In 2005, Screenlife, LLC, the privately held Seattle-based company that launched the DVD game revolution sold a record-breaking five million Scene It? games, which translates into more than $120 million in sales.

In 2002, when Screenlife, LLC introduced the first ever DVD game with the Scene It? Movie Edition, board game sales were suffering from a four-year decline. Today, the DVD game category is credited with reviving the board game industry, generating more than $200 million in annual sales in just three years. In that same time, Screenlife, LLC has sold nearly 10 million games, has more than 20 titles in its award-winning collection and commands nearly 75 percent of the entire DVD game marketplace. In 2006, Screenlife is poised to continue its winning sales streak by introducing several hip new DVD game titles including, The American Idol All-Star Challenge, which immerses players in the trials and tribulations of one of the hottest shows on television today.

"With the launch of DVD board games, Screenlife has changed the landscape of living room entertainment," said Dave Long, co-founder and CEO of Screenlife, LLC. "Our DVD games combine the classic fun of a board game with the visual enhancement of DVD technology. The result is a far more interactive and entertaining experience."

A key to Screenlife's success is not only its ability to secure unprecedented licensing agreements with major film studios like DreamWorks- SKG, Metro-Goldwyn-Mayer Studios, New Line Cinema, Paramount Pictures, Pixar Animation Studios, Sony Pictures Entertainment, 20th Century Fox, Universal Studios, Walt Disney Pictures and Warner Bros. Entertainment but in bringing them together to collaborate on licensed entertainment products. Since the launch of the first Scene It? DVD game, Screenlife has replicated this accomplishment by securing licensing agreements with the major television studios, sports leagues and recording labels as well as ESPN, Rolling Stone Magazine and MTV.

"Scene It? Absolutely love it!" says Leigh Poirier, executive director of the Canadian Toy Testing Council. "This terrific collaboration of the traditional type board game and the energy of DVD technology contribute to hours of "power play." They're wonderful games which encourage exciting interactive play between all age groups. A brilliant choice for families."

The original Scene It? Movie Edition, launched in 2002, is the No. 1 selling DVD game title of all time. Its instant popularity led the way for development of new editions including TV, Music, Disney, James Bond and the industry's top selling DVD game during the 2005 holiday season, Scene It? Harry Potter Edition. The Scene It? TV Edition was named the 2005 Game of the Year. Scene It? and Scene It? Disney, captured the top "Children's Choice" award in 2005 from the Canadian Toy Testing Council.

Screenlife's success as the creator of the DVD game category has prompted the introduction of several new Screenlife DVD game brands including Quip It!, the game of quips and captions, and Disney DVD Bingo, a modern twist on an old classic featuring favourite Disney animated characters and movie clips.

About Screenlife, LLC

Screenlife, LLC is the creator and world's leading manufacturer of DVD games. Screenlife products are powered by Optreve DVD Enhancement Technology. Screenlife's Scene It? branded games are available in five languages, across 14 countries, and in more than 40,000 retail locations worldwide. A leader in entertainment licensing, Screenlife has secured thousands of partnerships with the major Hollywood studios, sports leagues and recording labels as well as actors, athletes and musicians. For more information about Scene It? and other Screenlife games, visit www.screenlifegames.com or call (866) DVD-GAME.

For further information: Melanie Thompson, Kristina Beesley, APEX Public Relations, (416) 924-4442 x 254, 234, thompson@apexpr.com, kbeesley@apexpr.com